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A Comprehensive Comparison of National Car Rental and Enterprise: Choosing the Right Rental Experience


In the vast landscape of car rental services, National Car Rental and Enterprise stand out as two behemoths, each vying for the attention of travellers worldwide. With decades of experience, extensive fleets, and a commitment to customer satisfaction, these companies have established themselves as leaders in the industry. However, when faced with the decision of which company to choose, travellers often find themselves at a crossroads. In this detailed comparison, we will explore every facet of National Car Rental and Enterprise to help you navigate through the myriad of options and make an informed decision.

Company Background

National Car Rental

Founded in 1947 by 24 independent rental car agents, National Car Rental embarked on a journey to redefine the car rental experience. With a vision to provide exceptional service and convenience, the company quickly gained traction and expanded its operations across the United States and eventually internationally. 

In 1987, National introduced the groundbreaking Emerald Club loyalty program, setting a new standard in the industry by offering perks such as expedited service, vehicle selection, and rewards points. Today, National Car Rental operates in over 60 countries, catering to both leisure and business travelers alike.


Established in 1957 by Jack Taylor, Enterprise Holdings, the parent company of Enterprise, Alamo, and National Car Rental, has become synonymous with reliability and accessibility. With a focus on serving local communities, Enterprise revolutionised the car rental industry by establishing neighbourhood rental locations, making it convenient for customers to access rental vehicles without having to travel to airports or major city centres.

Over the years, Enterprise has expanded its footprint to over 100 countries and territories, catering to a diverse clientele, including corporate clients, leisure travellers, and those in need of temporary transportation solutions.

Fleet Diversity and Availability

national car rental vs enterprise

National Car Rental

Extensive and Diverse Fleet

National Car Rental boasts an extensive and diverse fleet, ensuring that customers find vehicles that match their needs and preferences:

  • Variety of Vehicle Types:
    • From compact economy cars ideal for solo travellers or couples to spacious SUVs suitable for families or group outings.
    • Luxurious sedans for business travellers or those seeking comfort and style.
    • Specialty vehicles such as convertibles, hybrids, and electric cars for those with specific preferences or requirements.
  • Trusted Brands:
    • National partners with renowned automotive brands like Toyota, Nissan, Ford, Chevrolet, ensuring reliability, comfort, and performance.
    • Vehicles undergo regular maintenance to guarantee safety and   functionality.
  • Accessibility at Major Locations:
    • With a presence at major airports and city centers worldwide, National provides convenient access to its fleet.
    • Customers can easily pick up and drop off vehicles, enhancing flexibility and convenience during their travels.


Extensive and Accessible Fleet

Enterprise is committed to providing customers with an extensive and accessible fleet that caters to diverse transportation needs:

  • Range of Vehicle Options:
    • Whether customers require a compact car for a quick weekend getaway or a spacious SUV for a family road trip, Enterprise offers a wide selection.
    • Additionally, Enterprise provides speciality vehicles such as trucks, vans, and luxury cars to accommodate various requirements.
  • Quality Assurance:
    • Enterprise maintains its vehicles to high standards, ensuring reliability, safety, and comfort for customers.
    • Each vehicle undergoes thorough inspections and maintenance checks to meet quality benchmarks.
  • Global Reach:
    • With over 10,000 locations worldwide, including neighbourhood branches and airport facilities, Enterprise ensures accessibility and convenience.
    • Customers can easily find and access rental vehicles wherever they may be, simplifying the rental process and enhancing flexibility.

Pricing and Discounts

National Car Rental

When it comes to pricing, National Car Rental adopts a competitive yet transparent approach, offering rates that vary based on factors such as location, vehicle type, and rental duration. While rates may fluctuate depending on demand and availability, National strives to provide value for money without compromising on quality or service. 

Additionally, National’s Emerald Club loyalty program offers members exclusive benefits, including discounted rates, expedited service, and the opportunity to earn free rental days with every qualifying rental. Furthermore, special promotions and discounts are frequently available for members and through partnerships with airlines, hotels, and credit card companies, providing additional savings and incentives for loyal customers.

BenefitsEmerald Club ExecutiveExecutive Elite
Choose Rewards (credits, points or miles)Yes.Yes.Yes.
Priority ServiceYes.Yes.Yes.
Earn With EnterpriseYes.Yes.Yes.
Emerald Alerts (email reminders)Yes.Yes.Yes.
Drop & Go ReturnsYes.Yes.Yes.
Emerald Aisle AccessYes.Yes.Yes.
Faster Free Rental DaysYes — 7 credits.Yes — 6 credits.Yes — 5 credits.
No Second Driver FeesYes.Yes.Yes.
Upgrades in EuropeYes.Yes.Yes.
Special Offers (member-only discounts)Yes.Yes.Yes.
Special Pricing on Premier Selection in U.S. and CanadaNo.Yes.Yes.
Guaranteed VehicleNo.No.Yes.
Private Airport DeliveryNo.No.Yes.


Similarly, Enterprise is committed to offering competitive rates and transparent pricing, ensuring that customers get the best value for their money. Whether you’re looking for a short-term rental or a long-term lease, Enterprise offers flexible pricing options to suit your budget and needs. 

On the other hand, Enterprise provides various discounts and promotions, including weekend specials, long-term rental discounts, and corporate rates, allowing customers to save even more on their rental expenses. Moreover, Enterprise’s loyalty program, Enterprise Plus, rewards members with points for every qualifying rental, which can be redeemed for free rental days, upgrades, and other benefits, with no blackout dates or restrictions.

Customer Service and Support

national car rental vs enterprise

National Car Rental

National Car Rental prioritises customer service excellence, offering a range of support services to ensure a seamless rental experience:

Dedicated Assistance:

  • National’s customer service team is available around the clock to assist customers at every stage of their rental journey.
  • Whether it’s making a reservation, selecting a vehicle, or addressing any concerns, National’s knowledgeable staff is ready to provide guidance and support.

Personalised Attention:

  • National’s staff takes a personalised approach to customer service, understanding individual needs and preferences to offer tailored solutions.
  • Customers receive attentive assistance, ensuring their rental experience meets or exceeds expectations.

Exclusive Benefits for Loyalty Program Members:

  1. National’s Emerald Club loyalty program offers members exclusive benefits, including priority service and expedited check-in.
  2. Members also enjoy the flexibility to choose their own vehicle, enhancing customization and convenience.

Roadside Assistance:

  • In the event of emergencies or unexpected issues during the rental period, National provides roadside assistance to ensure customers’ safety and peace of mind.
  • Whether it’s a flat tire, battery jump-start, or lockout situation, National’s support team is just a phone call away.


Enterprise is dedicated to delivering top-notch customer service, with a focus on personalised assistance and convenience-enhancing services:

Comprehensive Support:

  • Enterprise’s customer service team is committed to providing comprehensive support throughout the rental process.
  • From assisting with reservations to addressing inquiries and resolving issues, Enterprise’s professionals strive to exceed customer expectations.

Personalised Recommendations:

  • Enterprise’s staff offers personalised recommendations based on customers’ preferences, travel plans, and budget constraints.
  • Whether it’s selecting the right vehicle or choosing additional services, customers receive tailored guidance to optimise their rental experience.

“We’ll Pick You Up” Service:

  • Enterprise’s signature “We’ll Pick You Up” service demonstrates its dedication to convenience and customer satisfaction.
  • Customers enjoy complimentary transportation to and from rental locations, eliminating the need to arrange transportation independently.

24/7 Assistance:

  • Enterprise provides round-the-clock assistance to address any concerns or emergencies that may arise during the rental period.
  • Customers can rely on Enterprise’s support team for prompt and efficient resolution of issues, ensuring a stress-free rental experience.

Rental Experience and Policies

National Car Rental

National Car Rental prides itself on providing a seamless and hassle-free rental experience from start to finish. With user-friendly booking platforms and convenient pickup and drop-off options, renting a car with National is quick, easy, and stress-free. Moreover, National’s Emerald Club loyalty program enhances the rental experience by offering members the ability to choose their own car from the available options, ensuring that you get the vehicle that best suits your needs and preferences. 


Enterprise is committed to providing a rental experience that is both convenient and flexible, catering to the unique needs and preferences of each customer. With user-friendly booking platforms and flexible pickup and drop-off options, renting a car with Enterprise is simple and straightforward. Moreover, Enterprise’s extensive network of locations ensures that you can easily find and access rental vehicles wherever you may be, whether you’re travelling locally or abroad. 

Conclusion: In summary, both National Car Rental and Enterprise stand as industry leaders, offering distinct strengths. Whether you value fleet diversity, pricing, customer service, or rental experience, both companies excel. Ultimately, your choice hinges on personal preferences and priorities. By weighing factors like fleet variety, pricing, service quality, and rental policies, you can confidently select the company aligning best with your needs. Whether for business or leisure, National Car Rental and Enterprise are reliable partners, ensuring exceptional service and value throughout your journey.


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