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City Chic vs Boohoo: A Comparative Analysis of Plus Size Fashion Retailers


Plus size fashion has seen significant growth and evolution in recent years, with various retailers catering to the fashion needs of curvy women. Two prominent names in the industry are City Chic and Boohoo. City Chic is an Australian brand renowned for its stylish and inclusive plus-size clothing, while Boohoo is a global online retailer known for its affordable and trendy fashion options. This article aims to provide a comprehensive comparison of City Chic and Boohoo, considering factors such as size range, style variety, quality, pricing, and customer experience. By examining these aspects, readers can make informed decisions when choosing between these two retailers for their plus size fashion needs.

City Chic Vs Boohoo: Size Range

 City Chic vs Boohoo

One of the essential aspects of plus-size fashion is a diverse and inclusive size range. City Chic and Boohoo both offer extended size ranges to cater to a variety of body types. City Chic specializes in plus-size clothing and provides sizes ranging from 14 to 24, with some items available up to size 26. This focus on curvy figures ensures a better fit and more tailored options. On the other hand, Boohoo’s plus size range, known as “Boohoo Plus,” offers sizes ranging from 16 to 28, with some items available up to size 32. Boohoo’s size range is relatively inclusive, catering to a broader range of body types.

Style Variety

When it comes to style variety, City Chic, and Boohoo exhibit contrasting approaches. City Chic prides itself on providing stylish and on-trend options for plus-size women. Their collection features a wide range of dresses, tops, jeans, swimwear, and more. The brand focuses on creating fashionable pieces that flatter curvy figures, often incorporating body-positive designs and embracing current fashion trends. City Chic also offers a variety of options suitable for different occasions, including workwear, casual wear, and formal wear.

Boohoo, on the other hand, is known for its fast-fashion approach and trendy offerings. Their “Boohoo Plus” range features a vast selection of affordable and fashion-forward options. Boohoo tends to follow the latest fashion trends and offers a wide range of styles, from casual basics to statement pieces. However, it’s worth noting that Boohoo’s plus-size collection might not have the same level of specialization and attention to detail in terms of curvy-friendly designs as City Chic.


 City Chic vs Boohoo

In terms of quality, City Chic tends to have an edge over Boohoo. City Chic is known for its higher-quality fabrics, better construction, and attention to detail. They focus on delivering durable and well-crafted garments that provide a comfortable fit and withstand regular wear. The brand also places emphasis on the overall finish of their products, ensuring that plus size women feel confident and comfortable in their clothing.

Boohoo, being a fast-fashion retailer, generally offers more budget-friendly options. While they provide trendy and affordable plus size fashion, the quality may not always be as high as City Chic’s. Boohoo’s garments are typically made from lighter materials and may not have the same level of durability. However, it’s important to note that Boohoo’s lower price point can be attractive for those looking to refresh their wardrobes frequently.


Pricing is a crucial factor for many shoppers, and both City Chic and Boohoo offer options to suit various budgets. City Chic, being a specialized plus size brand, generally falls into the mid-to-high price range. Their focus on quality and inclusive designs justifies the slightly higher price point. However, City Chic often runs promotions and sales, providing opportunities to purchase affordable pieces.

Boohoo, on the other hand, is known for its affordable pricing. As a fast-fashion retailer, they offer budget-friendly options that cater to a wide range of customers. Boohoo’s “Boohoo Plus” collection maintains their reputation for providing trendy and accessible fashion at competitive prices. They frequently run promotions, discouts, and sales, making their clothing even more affordable.

Customer Experience

 City Chic vs Boohoo

The customer experience is a crucial aspect to consider when comparing online retailers. City Chic and Boohoo differ in certain areas of the customer experience.

City Chic places a strong emphasis on creating a positive shopping experience for their customers. They have a user-friendly website that is easy to navigate, allowing shoppers to filter products by size, category, and occasion. 

City Chic provides detailed size charts, fit information, and styling tips to help customers make informed decisions. They also have a responsive customer service team that can assist with inquiries and provide support.

Boohoo, as a global online retailer, has a well-established platform that offers a seamless shopping experience. Their website is intuitive and provides various search and filter options to find plus size clothing quickly. Boohoo also has an active social media presence, allowing customers to engage with the brand and stay updated on new releases and promotions. However, some customers have reported occasional issues with sizing inconsistencies or quality discrepancies, which can affect the overall customer experience.

Both retailers offer convenient shipping options, including express delivery and international shipping. Returns and exchanges are available, although specific policies may vary. City Chic generally offers a more lenient and customer-friendly returns policy, ensuring a hassle-free process for customers who wish to return or exchange items. 

Boohoo has a relatively straightforward returns process but may have stricter guidelines in terms of return deadlines and the condition of the items.

In conclusion, City Chic and Boohoo are two prominent retailers in the plus-size fashion industry. City Chic excels in providing specialized and fashionable options for curvy women, with a focus on quality and inclusive designs. Boohoo, on the other hand, offers a wide range of trendy and affordable plus-size fashion choices. Ultimately, the choice between City Chic and Boohoo depends on individual preferences, budget, and desired style. Both retailers have their strengths and cater to different needs, ensuring that plus-size women have diverse options to express their personal style.


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